Agile + DevOps West 2020 Concurrent Session : Untangling the MVP—Accelerating Product-Market Fit


Wednesday, June 10, 2020 - 3:00pm to 4:00pm

Untangling the MVP—Accelerating Product-Market Fit

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The MVP or Minimum Viable Product, popularized by Lean Startup, plays a critical role in Lean product validation. It is the most important test to demonstrate that product-market fit has been achieved. Yet teams are often unclear what an MVP is and how to prioritize it versus other research options. In this session, Lean product management expert Greg Cohen will shed light on the history of the MVP, how it fits into Lean product validation, and how different companies approached the MVP in new product introductions with a mix of B2C and B2B situations and differing market contexts. Attendees will learn: 1. A practical definition for an MVP, 2. Why getting to an MVP quickly is a critical team priority, 3. The three steps, and the two types of tests, used in lean product validation, 4. A testing framework to select the correct experiments for validation to reduce project risk and shorten the time to product-market fit based on your unique situation, 5. Multiple case studies to show how lean validation was applied in B2B and B2C situations to get to an MVP and beyond.

Greg Cohen
Agile Excellence LLC

Greg Cohen is a 20-year product management veteran that has worked and consulted to venture start-ups and large companies alike, including Software-as-a-Service (SaaS) products, data analytics, and medical diagnostics and devices. Through his work, Greg has developed extensive experience in understanding customer needs and collaborating with engineering to create market-driven products. Greg became hooked on agile development in 2000, when his development team adopted eXtreme Programming to address rapid learning in an emerging market. He is a frequent commentator and prolific author. His most popular titles including Agile Excellence for Product Managers, Lean Product Management Handbook, (ebook only), and Strategy Excellence for Product Managers. Learn more about Greg and his work at