Untangling the MVP—Accelerating Product-Market Fit
The MVP or Minimum Viable Product, popularized by Lean Startup, plays a critical role in Lean product validation. It is the most important test to demonstrate that product-market fit has been achieved. Yet teams are often unclear what an MVP is and how to prioritize it versus other research options. In this session, Lean product management expert Greg Cohen will shed light on the history of the MVP, how it fits into Lean product validation, and how different companies approached the MVP in new product introductions with a mix of B2C and B2B situations and differing market contexts. Attendees will learn: 1. A practical definition for an MVP, 2. Why getting to an MVP quickly is a critical team priority, 3. The three steps, and the two types of tests, used in lean product validation, 4. A testing framework to select the correct experiments for validation to reduce project risk and shorten the time to product-market fit based on your unique situation, 5. Multiple case studies to show how lean validation was applied in B2B and B2C situations to get to an MVP and beyond.