Agile + DevOps West 2020 Concurrent Session : Saying Yes for all the Wrong Reasons


Wednesday, June 10, 2020 - 11:45am to 12:45pm

Saying Yes for all the Wrong Reasons

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Part of a product owners job is to say No to request when appropriate. All too often product owners will say yes to the requests anyway. Why is this? In this interactive session, we will discuss the 3 main responsibilities of a product owner, dig into the reasons why product owners say yes to a request they should say no to, and discuss ways you can help your product owner overcome these. As part of this session, participants will receive a placemat worksheet to fill out during the session. Attendees will discuss the consequences of product owners saying yes when they should say no. Work in groups to identify the reasons why product owners say yes even with they know they should say no. Fill out the 7 categories of why product owners say yes when they should say no on their placemats and brain storm how to counter them. Participants will leave this session with a better understanding of the challenges product owners face when saying no and will leave with 4 questions they can ask about a request that will help them determine if they should say yes or no.

Elizabeth Gattra
World Wide Technology

Liz Gattra is currently the director of Product Ownership at World Wide Technology - Application Services. Prior to this, she held various roles including IT manager, agile coach, scrum master, and agile business analyst. Liz has championed product ownership on multiple internal and client teams. She successfully led the agile transformation at her last company, where she worked closely with the business to build their product owner role. As part of her current role, Liz has been responsible for building the product ownership practice in Application Services at World Wide Technology and has training both internal and client product owners and agile business analysts in product ownership and helped them successfully define and deliver valuable software products. Liz holds a Master’s in Biology and Biomedical Sciences from Washington University - St. Louis and has worked in IT for almost 20 years at multiple companies across multiple industries.