Making Sure Agile Always Delivers Customer Value
Teams are getting good at agile—they learn the ceremonies, they get a good agile coach that tightens performance, they become a well-oiled machine primed for delivery. But are they delivering value to the customer? In Agile, for some teams sprint 0 is assigned to research spikes, to help define the value that the sprint should deliver. But for many teams, there is not even a sprint 0, value delivery should happen constantly. Join Vidya Dinamani and Heather Samarin as she sets the stage by sharing what we’re seeing in multiple organizations that are constantly delivering, but their products are failing and their customers are unhappy. Explore how to change this scenario by leveraging agile in a way that helps truly define customer value at every sprint. This isn’t magic—it requires some fundamentals in how to understand the customer problem, and how to ensure that the entire product team is aligned to solving that problem. Discuss several case studies on how teams can move beyond just being good at agile, to leveraging agile to deliver value.