Agile + DevOps West 2020 Concurrent Session : How Great UX Improves Dev’s Efficiency and Sanity


Wednesday, June 10, 2020 - 3:00pm to 4:00pm

How Great UX Improves Dev’s Efficiency and Sanity

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Agile methodologies often lack the details of how UX fits into software development projects. Some suggest that a product manager describing features is enough for developers, that UX should train others to do their specialized jobs, or that excluding UX experts solves their being “too siloed” and “not collaborative.” This happens with no other role in software; it’s hurting culture, efficiency, and productivity, as well as creating poor products for customers. Your customer only sees your UX, not your developers' skill or if you were agile or lean. UX failures remind us that skimping on the UX process can alienate customers, create negative media attention, and burn millions of dollars. Consequently, companies are figuring out that UX specialists and the user-centered design process are good investments that more than pay for themselves. Learn how the UX process fits into lean and agile; augments software development goals; increases customer satisfaction; and saves time, money, and sanity, all before developers write a line of code.

Delta CX

Debbie Levitt, CEO of Delta CX, has been a UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of this decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact,, Oracle, and a variety of Silicon Valley startups. Debbie is a speaker and trainer who has delivered keynotes, sessions, and workshops at conferences on 3 continents (so far). She is an O’Reilly published author and one of few instructors on the planet recommended by Axure. Her newest books can be found on Amazon. “Delta CX” focuses on how to improve customer satisfaction, predict and mitigate business risk, and increase ROI by investing in great customer experiences. “DevOps ICU” teaches non-UX roles how to measurably improve DevOps results by correctly integrating UX practitioners and processes.